Google’s Easter eggs
Google’s “Let it snow” Easter egg has been getting a lot of attention over the past couple of days but this is just one of many little toys created by the boffins at the Googleplex. Here is a selection of incredibly nerdy Easter eggs from the search giant.
Get non personalised Google results
Google has been showing personalised results worldwide (even for signed out users) since 2009. The idea is that you’ll see results which Google deems to be more relavant to you. For example, if you often search for “football news” and then click through to the BBC’s football page, Google will rank the BBC page higher in your results. This is a great way for Google to show you more relavant search results and provide a better user experience. However, it also poses a problem to SEO’s trying to find “real” rankings. Fortunately, there is a simple way to get non personalised results as well as checking results from Google’s international search engines (.com, .fr etc).
Product reviews and outreach for deep links
As I mentioned in a previous post on Link building for eCommerce, one of the methods I like to use to get deep links to my product level pages is product reviews. The idea is this – I send a well known industry blogger some of our products and they write a review with a link back to the product page. Everyone wins when using this tactic – I get a highly relevant link back to my product page and the reviewer gets great content for their site. Before we get to this stage however, there’s the inevitable link building leg work to be done.
This post explains the process I use to identify potential reviewers and the outreach email I send to get a positive response. It’s a time consuming process but I’ve seen a great success rate using these methods.
Link building for eCommerce
As an SEO, building links for an eCommerce site is one of the toughest parts of my job. Generally speaking these links don’t happen organically as people don’t usually link to either product pages or category landing pages.
This week’s top SEO posts
No introduction needed for this one so here are the SEO related blog posts I enjoyed reading this month and thought I’d share.
Popular Posts
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Recent Posts
- Google’s Easter eggs
- Get non personalised Google results
- Product reviews and outreach for deep links
- Link building for eCommerce
- This week’s top SEO posts
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