May
21
2012

The Google Analytics Qualification and How to Pass

Posted by on 21 May 2012

As you can see from the oversized badge on the right, yesterday I passed the Google Analytics Individual Qualification (IQ) test. Huzzah! If you use the software on a regular basis, it’s probably not the hardest exam you will ever have taken but without a bit of preparation, it’s unlikely you’ll pass first time. I was lucky (I think) in that I managed to lock myself away for most of the weekend to brush up on my analytics terminology and familiarise myself with topics like cookies, tracking code and the dreaded Regular Expressions (Regex).
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May
12
2012

SEO For Competitive Keywords

Posted by on 12 May 2012

I recently carried out some SEO research in to a highly competitive niche to see what the differences were between the SEO work I carry out every day in the wedding industry and some of the more cut throat/black-hat niches. The niche I chose to look at for my study of SEO for competitive keywords was blackjack. Having never worked in the gaming world, online or offline, I was interested to see how SEO tactics differed. This post explains how I would launch a new site with the target of reaching page one of Google UK.

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Dec
18
2011

Google’s Easter eggs

Posted by on 18 December 2011

Google’s “Let it snow” Easter egg has been getting a lot of attention over the past couple of days but this is just one of many little toys created by the boffins at the Googleplex. Here is a selection of incredibly nerdy Easter eggs from the search giant.

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Dec
17
2011

Get non personalised Google results

Posted by on 17 December 2011

Google has been showing personalised results worldwide (even for signed out users) since 2009. The idea is that you’ll see results which Google deems to be more relavant to you. For example, if you often search for “football news” and then click through to the BBC’s football page, Google will rank the BBC page higher in your results. This is a great way for Google to show you more relavant search results and provide a better user experience. However, it also poses a problem to SEO’s trying to find “real” rankings. Fortunately, there is a simple way to get non personalised results as well as checking results from Google’s international search engines (.com, .fr etc).

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Dec
10
2011

Product reviews and outreach for deep links

Posted by on 10 December 2011

As I mentioned in a previous post on Link building for eCommerce, one of the methods I like to use to get deep links to my product level pages is product reviews. The idea is this – I send a well known industry blogger some of our products and they write a review with a link back to the product page. Everyone wins when using this tactic – I get a highly relevant link back to my product page and the reviewer gets great content for their site. Before we get to this stage however, there’s the inevitable link building leg work to be done.

This post explains the process I use to identify potential reviewers and the outreach email I send to get a positive response. It’s a time consuming process but I’ve seen a great success rate using these methods.

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